---
title: About Us | Kara Connect
description: Our mission is to remove barriers to accessing professional support, to make a positive impact on people's wellbeing and to enable businesses to thrive.
image: https://4800530.hs-sites-eu1.com/hubfs/Kara%20Connect%20Logo%20Featured%20Image.png
---

# About Kara Connect

Our mission is to make it easy for employees to manage their wellbeing through direct access to best-in-class support. Whenever they need it.

![for-professionals.v2_-Karaconnect](https://4800530.hs-sites-eu1.com/hubfs/for-professionals.v2_-Karaconnect.png)

![Tobba](https://4800530.hs-sites-eu1.com/hubfs/Tobba.png)

#### Tobba (CEO)

Thorbjorg Helga, usually called Tobba, is a cognitive psychologist by training. She founded Kara Connect in 2014 and has served as CEO for over 9 years, building a community of professionals to give employees easy access to support.

Contact Information:

Thorbjorg Helga Vigfusdottir  
[thv@karaconnect.com](mailto:thorbjorg@karaconnect.com)

[LinkedIn](https://www.linkedin.com/in/thorbjorg-helga-tobba-vigfusdottir-17022411/)

 

 

### Our commitment to you

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Empathetic connection

We forge personal connections with our clients and users, fostering an inclusive environment that champions open dialogue and deep understanding.  

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Uncompromising excellence

Unwavering dedication to efficiency and top-notch quality fuels our relentless pursuit of excellence. We constantly elevate our products and services to set new industry standards.

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Foundational trust

Trust forms the bedrock of fruitful relationships. We uphold transparency, honesty, and unwavering respect, ensuring our clients and users are treated with utmost dignity at all times.

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Relentless growth

Growth isn't an option - it's our lifeblood. We seize growth opportunities that align with our values and purpose, propelling us to adapt, evolve, and flourish.

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Community stewardship

We responsibly leverage our resources to champion our clients' and users' mental health and wellbeing. As a socially responsible company, we support and enrich our communities.

![path-3](https://4800530.hs-sites-eu1.com/hubfs/path-3.png)

##### Fearless innovation

We empower our team to embrace risk, challenge convention, and think beyond boundaries to craft pioneering solutions that meet the ever- evolving needs of our clients and users.

![Thorbjörg Helga Kara connect feb 2018 1](https://4800530.hs-sites-eu1.com/hubfs/Thorbjo%CC%88rg%20Helga%20Kara%20connect%20feb%202018%201.png)

*"We're deeply focused on building an inclusive culture and a diverse team. We’re equal parts women and men, tech and humanities, creative and linear, funny and focused."*

### Thorbjorg Helga (Tobba)

Founder & CEO

Kara Connect has become the partner our employees can turn to when they need professional help in any aspect of their lives. It’s taken the pressure off our managers

![siggi thorarinsson](https://4800530.hs-sites-eu1.com/hubfs/siggi%20thorarinsson.jpg)

##### Sigurdur Thorarinsson

CTO

The National University Hospital Reykjavík

We chose Kara Connect because our employees can directly access the professionals they need without any middleman

![Unnur Jónsdóttir](https://4800530.hs-sites-eu1.com/hubfs/pa2QiBfca3PBc5ZlMMspfpjns5S9QDdl59XRZcnFQ9H_gP_1g1iqsbNdJztDAa0cB-E-zGegeIf1e_20bK9SZIiXbZqHNn-Li7tyb3bo7TsokOOBq3hj4cNEqhIy.png)

##### Unnur Jónsdóttir

HSE Specialist

Reykjavík Energy

Kara Connect is a fantastic tool for students and staff because they can choose to receive help in-person or online. It filled a big need during the pandemic and it still does so today

![irmgard_schroeder-1-1](https://4800530.hs-sites-eu1.com/hubfs/irmgard_schroeder-1-1.jpg)

##### Irmgard Schroeder

Psychologist

University of Luxembourg

## Boost your organisation's health

[ Book a Demo ](https://4800530.hs-sites-eu1.com/book-a-demo)

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